Panda Penguin Hummingbird
google panda vs penguin vs hummingbird
Ѻ Google Panda, Penguin & Hummingbird 3 google analytics


Google Panda Its About Content Quality

2011 :Google Panda , Ǻ .

Essentially, Google Panda is a filter that keeps low quality sites from ranking highly in search engine results. These filters are in part, influenced by Google Quality Raters that test web pages found in Google to determine their trustworthiness. After its release in February 2011, Panda affected almost 12 percent of all search rankings. For the next two years, smaller Google Panda updates continued to be implemented about once a month. Recently, Panda 4.0 was implemented and, according to Googles Matt Cutts, will impact ~7.5% of English queries to a degree that a regular user might notice. According to comScore, there are about 10 billion queries on Google every month.

What you should do about Panda: Create high quality content meant for the people that your marketing is designed to reach. Avoid creating web pages just for search engines. Create content that provides value to your customers and invest in the kind of content that makes your company the best source of information about your industry.

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Google Penguin Keep Out the Spammy Links

2012 :Google Penguin Black Hat SEO SEO "backlinks" .

Announced on April 24, 2012, Google Penguin aims at decreasing search engine rankings of websites that violate Googles Webmaster Guidelines. Google Penguin decreases search engine rankings that use black-hat SEO techniques and manipulate the number of links pointing to a web page. According to Googles estimates, this affects approximately 3.1% of search queries in English. Ultimately, Google Penguins goal is to decrease link schemes and spamdexing, which is the deliberate manipulation of search engine indexes.

What you should do about Penguin: First, what you shouldnt do is employ spammy SEO practices by buying links from other websites or using tactics to artificially inflate links pointing to your site using the exact same text that you want to rank for. Attract links with great content and use online PR to increase mentions by industry publications and blogs. Grow your link profile to use a variety of relevant anchor text pointing to corresponding pages of your website.

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Google Hummingbird Ask & Answer Questions

2013 :G oogle Hummingbird .Penguin Panda

Implemented on August 30, 2013, Google Hummingbird is dedicated to judging the context of webpages. Google Hummingbird determines what people are looking for and attempts to deliver the best option. Different from previous algorithms, Google Hummingbird considers how each word in a search for instance a sentence or question makes up the querys entirety. The ultimate goal of Google Hummingbird is to place a greater emphasis on page content and match the search meaning to the top level page result most effectively.

What you should do about Hummingbird: Since Hummingbird takes into account the entire search query and consumers are literally asking Google questions more often, then focus on content that answers customers questions. This practice is the basis for most content marketing programs, so Hummingbird is great news for consumers and content marketers alike.

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