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  1. #1
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      Rise Company
    Engineering and Technology
    Apr 2014
    Egypt
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    10

    Google Adwords | broad match vs phrase match vs exact match


    Google Adwords | broad match vs phrase match vs exact match
    Negative Key Words



    3 .



    1- Broad match

    ɡ ɡ . ȡ ɡ .



    ( ). Google AdWords ( ) . ɡ .


    : :

    ‫ ‬



    Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. So if your keyword is womens hats, someone searching for buy ladies hats might see your ad. Learn more about broad match.

    2- Phrase match

    ɡ ǡ ɡ . ɡ . .





    ɡ ǡ . . ɡ ڡ ( ) ʡ . ɡ .
    ɡ . ɡ .



    : : :
    " "



    Ads may show on searches that match a phrase, or are close variations of that phrase, with additional words before or after. Ads won't show, however, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way. Designated with quotation marks ("women's hats"). Learn more about phrase match.


    3- Exact match

    ɡ ǡ ɡ . ɡ ߡ .





    ɡ ǡ . . ɡ ڡ ( ) ʡ .
    ɡ ʡ ‬‫. ‫ .




    [ ]

    ‫ ‬

    Ads may show on searches that match the exact term or are close variations of that exact term. Close variations here may also include a reordering of words if it doesnt change the meaning, and the addition or removal of function words (prepositions, conjunctions, articles, and other words that dont impact the intent of a search). Designated with brackets, the keyword [women's hats] could show when someone searches on Google for hats for women. Learn more about exact match.

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    Negative match



    Excludes your ads from showing on searches with that term. So if youre a hat company that doesnt sell baseball hats, you could add add a negative keyword, designated with a minus sign (-baseball hats). Learn more about negative match.

    :
    https://support.google.com/adwords/a...697911658&rd=1

    https://support.google.com/adwords/a..._topic=3122868

    https://searchenginewatch.com/2017/0...s-exact-match/
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    Rise Company for Engineering & Technology
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    Web Hosting | Web Designing | E-Marketing

    # 1 Business Services

    Web Hosting - Business Emails

    Web Design - Google Adwords

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  2. #2
    Status
    Offline
      Rise Company
    Engineering and Technology
    Apr 2014
    Egypt
    4,642
    10

    : Google Adwords | broad match vs phrase match vs exact match


    3- Exact match
    2- Phrase match
    1- Broad match

    ------------------------------------------------------------------------
    Rise Company for Engineering & Technology
    ------------------------------------------------------------------------
    Web Hosting | Web Designing | E-Marketing

    # 1 Business Services

    Web Hosting - Business Emails

    Web Design - Google Adwords

    www.rise.company | www.rise.company/emails

    :
    ! .



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