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Tutor Marked Assignment (TMA) (2017-2018, Secondsemester)
Cut-off Date: To be decided


The TMA Question:
Discuss and analysethe most important key points in the above article in the light of factors that affect the demand for coffee.

Guidance notes to answer the TMA question:
To answer the above TMA question, you are required to write a structured essay of no more than 1200 words. This means that your TMA should be in the three parts as follows:
Part a)
In this part you need to discuss the important key points in the above article. Discuss what you learned from the above article; What are the most important factors affecting the demand for coffee in the middle east in general or in the country you are living in.This part of the TMA should not exceed 500 words.(40 points)
Part (b)
In this part of the TMA you are required to select course concepts from chapters4or 5, Economics and Economic Changes textbook, and use these concepts to analyse the situation described in the above article.Suppose that the government restricts the total number of new branches that can be opened by all chains,how would this affect the equilibrium price and chains profits of coffee market?This part should not exceed 400 words. (30 points)
Part (c)
Use demand and marginal revenue and cost curve graphs to show how can Costa ensure maintaining a profit margin over its competitors for a longer period of time before economic profits becomes zero?Explain your graphs in details showing which point, at equilibrium, all firms in the market will earn zero profits.You should spend no more than 300 words on this part of the TMA. You are expected to draw the graphs by hand and scan it into your TMA. (10 points for graphs and 20 points for discussion).
Your essay should be within the specified range of words. You are expected to present a well-structured and organized piece of work that is of your own. Plagiarism will be strictly penalized based on AOU policies. The assessment of the quality of your essay will be based on how you impress the reader (grader) about your knowledge and understanding of the topic. Please use your own words and avoid using copy-paste. When you write your TMA, you should take into consideration the following issues:



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