facebook Ad Specs / Sizing 10/2020
-

Facebook Ad Dimensions and Character Limits



When you run ads, its important that you understand how they will display depending on the placement.
You should understand image and video specs and character limits, among other things.

When you select placements in your ad setAn ad set is a Facebook ads grouping where settings like
targeting, scheduling, optimization, and placement are determined., Facebook displays some basic requirements.

Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement.
The first is too simplistic and the second is too complicated. I wanted to create a more helpful guide with recommendations for each format and placement. Thats below.

---------------------------------------------------------------
Facebook Feed
---------------------------------------------------------------



IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Primary Text: 125 characters (truncated after that)

Headline: 25 characters (truncated after that)

Description: 30 characters (truncated after that; wont always appear)


VIDEOS
File Type: Most supported

Recommended Video Ratio: 4:5

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 240 minutes

Primary Text: 125 characters (truncated after that)

Headline (with link): 25 characters (truncated after that)

Description (with link): 30 characters (truncated after that; wont always appear)

CAROUSELA carousel allows you to display two or more scrollable images or videos in the same ad, with the ability to link each to a different URL.
Minimum Number of Cards: 2

Maximum Number of Cards: 10 (up to 200 for Dynamic Ads on mobile)

Image File Type: .png or .jpg

Video File Type: Most supported

Recommended Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Video Size Limit: 4GB

Image Size Limit: 30MB

Video Length: Up to 240 minutes

Primary Text: 125 characters (truncated after that)

Headline: 25 characters (truncated after that)

Description: 20 characters (truncated after that)


---------------------------------------------------------------
Right Column
---------------------------------------------------------------


IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 1.91:1

Recommended Resolution: At least 1200 x 1200px

Primary Text: 125 characters (truncated after that)

Headline: 25 characters (truncated after that)

Description: 30 characters (truncated after that)


CAROUSEL
Minimum Number of Cards: 2

Maximum Number of Cards: 10

Image File Type: .png or .jpg

Video File Type: Most supported

Recommended Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Video Size Limit: 4GB

Image Size Limit: 30MB

Video Length: Up to 240 minutes

Headline: 40 characters (truncated after that)

A Message From Jon
---------------------------------------------------------------
Facebook Instant Articles
---------------------------------------------------------------



IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Headline: 25 characters (truncated after that)

Description: 30 characters (truncated after that; wont always appear)


VIDEOS
File Type: Most supported

Recommended Video Ratio: 4:5

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 240 minutes

Headline (with link): 25 characters (truncated after that)

Description (with link): 30 characters (truncated after that)


CAROUSEL
Minimum Number of Cards: 2

Maximum Number of Cards: 10

Image File Type: .png or .jpg

Video File Type: Most supported

Recommended Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Video Size Limit: 4GB

Image Size Limit: 30MB

Video Length: Up to 240 minutes

Primary Text: 125 characters (truncated after that)

Headline: 40 characters (truncated after that)

Description: 20 characters (truncated after that)


Facebook In-Stream Videos

VIDEOS
File Type: Most supported

Recommended Video Ratio: 16:9

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 120 seconds

A Message From Jon

---------------------------------------------------------------
Facebook Video Feed
---------------------------------------------------------------

VIDEOS
File Type: Most supported

Recommended Video Ratio: 16:9

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 240 minutes


Marketplace



IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Headline: 25 characters (truncated after that)

Description: 30 characters (truncated after that)


VIDEOS
File Type: Most supported

Recommended Video Ratio: 4:5

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 240 minutes

Headline (with link): 25 characters (truncated after that)

Description (with link): 30 characters (truncated after that)


CAROUSEL
Minimum Number of Cards: 2

Maximum Number of Cards: 10

Image File Type: .png or .jpg

Video File Type: Most supported

Recommended Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Video Size Limit: 4GB

Image Size Limit: 30MB

Video Length: Up to 240 minutes

Primary Text: 125 characters (truncated after that)

Headline: 40 characters (truncated after that)

Description: 20 characters (truncated after that)


---------------------------------------------------------------
Facebook Stories
---------------------------------------------------------------




IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 9:16

Recommended Resolution: At least 1080px x 1920px

Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)


VIDEOS
File Type: Most supported

Recommended Video Ratio: 9:16

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 15 seconds

Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)


CAROUSEL
Minimum/Maximum Number of Cards: 3

Image File Type: .png or .jpg

Recommended Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Image Size Limit: 30MB

Primary Text: 125 characters (truncated after that)


---------------------------------------------------------------
Facebook Search Results
---------------------------------------------------------------



IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 1.91:1

Recommended Resolution: At least 1200 x 1200px

Primary Text: 125 characters

Headline: 25 characters (truncated after that)

Description: 30 characters (truncated after that; wont always appear)


VIDEOS
File Type: Most supported

Recommended Video Ratio: 1:1

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 240 minutes

Primary Text: 125 characters (truncated after that)

Headline (with link): 25 characters (truncated after that)

Description (with link): 30 characters (truncated after that; wont always appear)


CAROUSEL
Minimum Number of Cards: 2

Maximum Number of Cards: 10

Image File Type: .png or .jpg

Video File Type: Most supported

Recommended Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Video Size Limit: 4GB

Image Size Limit: 30MB

Video Length: Up to 240 minutes

Primary Text: 125 characters

Headline: 25 characters

Description: 20 characters


---------------------------------------------------------------
Instagram Feed
---------------------------------------------------------------



IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Primary Text: Up to 2 lines will display


VIDEOS
File Type: Most supported

Recommended Video Ratio: 4:5

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 120 seconds

Primary Text: Up to 2 lines will display


CAROUSEL
Maximum Number of Cards: 10

Image File Type: .png or .jpg

Video File Type: Most supported

Recommended Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Video Size Limit: 4GB

Image Size Limit: 30MB

Video Length: Up to 120 seconds per card

Primary Text: Up to 2 lines will display

Headline: 1 row will display

---------------------------------------------------------------

Instagram Stories
---------------------------------------------------------------



IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 9:16

Recommended Resolution: At least 1080px x 1920px

Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)


VIDEOS
File Type: Most supported

Recommended Video Ratio: 9:16

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 120 seconds

Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)


CAROUSEL
Minimum Number of Cards: 2

Maximum Number of Cards: 10

Image File Type: .png or .jpg

Recommended Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Maximum Video Length: 15 seconds per card for fixed number of cards; 120 seconds per card for default experience


---------------------------------------------------------------
Instagram Explore
---------------------------------------------------------------



IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Primary Text: Only 1 line will display


VIDEOS
File Type: Most supported

Recommended Video Ratio: 4:5

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 120 seconds

Primary Text: Only 1 line will display

---------------------------------------------------------------

Audience Network Native, Banner, and Interstitial
---------------------------------------------------------------
IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 9:16

Recommended Resolution: Highest possible

Primary Text: 125 characters (truncated after that)

Headline: 25 characters (truncated after that)

Description: 30 characters (truncated after that; wont always appear)


VIDEOS
File Type: Most supported

Recommended Video Ratio: 9:16

Recommended Resolution: Highest possible

File Size: Up to 4GB

Video Length: Up to 120 seconds


CAROUSEL
Minimum Number of Cards: 2

Maximum Number of Cards: 10

Image File Type: .png or .jpg

Video File Type: Most supported

Recommended Ratio: 1:1

Recommended Resolution: At least 1200 x 1200px

Video Size Limit: 4GB

Image Size Limit: 30MB

Video Length: Up to 240 minutes (15 seconds recommended)

Primary Text: 125 characters (truncated after that)

Headline: 40 characters (truncated after that)

Description: 20 characters (truncated after that)


---------------------------------------------------------------
Audience Network Rewarded Video
---------------------------------------------------------------

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 60 seconds

Sponsored Message



IMAGES
File Type: .png or .jpg

Recommended Image Ratio: 1.91:1

Recommended Resolution: At least 1200 x 628px

Primary Text: 125 characters (truncated after that)

Headline: 25 characters (truncated after that)

Description: 30 characters (truncated after that; wont always appear)


:
https://www.facebook.com/business/ads-guide

:
https://www.jonloomer.com/facebook-a...racter-limits/
https://www.facebook.com/business/ads-guide/image