google adwords Ads Image Extensions
dynamic ad extensions - Image Extension Beta

Image extensions are eligible to show up exclusively on mobile devices. They are dynamic ad extensions, meaning that advertisers wont be able to directly control the content. Rather than directly uploading an image to Google to create an image extension, Google will pull images from the ads landing page to display alongside text ads.

Why Implement Image Ad Extensions?

  • Help improve ad quality and potentially increase quality score.
  • Dominate more space on the SERP.
  • Boost mobile CTR and drive more traffic to your site to potentially drive more sales.
  • Attract attention to your ad.

Creating image extensions in Google Ads is simple. First, dive into a search campaign within Google Ads. From there, visit the Ads and Extensions tab on the left handrail. Then, click on the Extensions tab on the top bar. If your account has access image extensions, youll see the option to turn on image extensions prominently displayed:

Googles image extensions will pull images from your landing page, so by turning them on within your Google Ads account, you need to verify that you either own or have the legal permission to share the images on your landing page with Google for advertising purposes.

How to Use Image Extensions

Once youve been whitelisted for this beta, image extensions can be applied at the campaign or the ad set level. Google has made it easy to set up image extensions and there are several ways to select images to use:

  • Input a website URL and scan the site for images
  • Select images that were recently used across your Google ads account
  • Upload images

Google recommends uploading multiple square (1200 x 1200) and landscape images (1200 x 628) to maximize performance. However, we recommend focusing on implementing square imagery as weve found that landscape images dont serve on the SERP.

How Do I Set Them Up?

  1. Go to Ads & Extensions in the left-side navigation menu.
  2. Choose extensions and toggle to the blue + button to add a new extension.
  3. Click the image extension option.

Setting up image extensions will allow Google Ads to pull images from your landing page. You will need to verify that you either own or have the legal permission to share the images on your landing page with Google for advertising purposes.
In order to be used in image ad extensions, the images on the landing page need to be in square format, or able to be cropped into a square. While the minimum size accepted is 300 x 300 pixels, the recommended size is 1200 1200. Image ad extension file sizes cannot exceed 5120KB, so keep that in mind when adding images to your landing pages.
It isnt confirmed as to when Google plans to make image extensions available to all advertisers. It is best to check your account regularly to see if image extensions have become available, or contact your Google rep to get whitelisted into the beta. Image extensions are a crafty way to help give your text ads a little pizazz and, in turn, generate more sales!

Should You Be Using Image Extensions?

The short answer is: Yes!
We have been rolling these out across one of our clients search campaigns over the past month and have seen promising performance since launching. We have found that while image extensions are served less frequently, they have seen on average a 3x higher CTR and when compared to sitelink and callout extensions.
For another client, were seeing mobile performance with extensions outperform standard mobile campaign performance when looking at CTR and CPA.

Ultimately, implementing image extensions is a quick and effective way to help drive incremental traffic to your site! Be sure to reach out to your Google rep if youre not already whitelisted in order to leverage this Beta feature.