شرح الفرق بين Reach vs impressions على مواقع التواصل الاجتماعى



الفرق ان الامبريشن اذا تم مشاهدة اعلانك اكثر من مرة يتم حساب كل مرة تم مشاهدة الاعلان من نفس الشخص
على العكس فى ريتش اذا تم مشاهدة اعلانك اكثر من مرة لا يتم حساب كل مرة تم مشاهدة الاعلان من نفس الشخص

Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.